FOR YOUR SIZE
Most brands design jeans for size 28. They look great. Then they scale them up and down for all the other sizes. And that’s when they don’t quite feel right. We’ve changed all that. All 11 sizes have been considered individually.
HOW WE DID IT?
A trip back to uni. Wrangler’s designers spoke to their engineer friends at the University of California. They had one simple question. What can make a pair of jeans look great in every size? Their answer was surprising. It’s the positioning of the pockets.