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BODY BESPOKE

Designed for you, not a model

OUR NEW WAY TO DESIGN JEANS

We have developed a unique technology in the jeans industry that defines the most flattering proportion & position for the back pocket and seams, creating jeans that perfectly fit all women as we give equal attention to every size.

Design a pair of size 28 jeans. They look great. Now just size them up or down to fit everyone else. The result? Not so great. Yet that's how the denim industry has worked for decades. At Wrangler we think it's time for a change. So all 11 sizes in each style we make have been individually graded, and made for individuals.

EVERY SIZE MATTERS

As we all know: jeans that look great on a friend in one size, won’t necessarily look great on you in your size. It’s common sense, really. That’s why we pay equal attention to every size, so each pair of jeans is crafted and individually fitted for the person who’ll be wearing them – you.

THE APPLIANCE OF SCIENCE

Wrangler commissioned engineers at the University of California, our question was a sincere one: what is it about each size of a style of jeans that makes it look its best, at least from behind? And the engineers gave us a surprising answer: it's all about the position of the pockets.

IT’S ALL IN THE POCKETS

You know the idea that beauty lies in balance and symmetry? It's the same for the rear of your jeans. Unless the pockets are positioned and scaled to give the right proportions for that particular size, your jeans will never look as good as they could. Wrangler's Body Bespoke has considered this for every size of each style - giving you a pair perfect for your particular posterior.

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